Building resilient marketing leaders for Ireland and beyond
Salsolyyar was founded to bridge the gap between education and execution, ensuring Irish marketing teams possess the strategic capabilities needed in a global marketplace.
Mission
To elevate marketing capability in Ireland through rigorous education, mentorship, and tools that empower teams to lead with insight and deliver meaningful impact.
Vision
An Ireland where every organisation can execute marketing strategies with confidence, creativity, and accountability, driving sustainable growth in local and global contexts.
Guiding principles
- Evidence-driven learning anchored in Irish market data
- Collaboration between marketing, sales, and leadership
- Transparent measurement and responsible storytelling
- Commitment to inclusive, accessible education
Global perspective, Irish foundation
Salsolyyar combines knowledge from international campaigns with deep understanding of Irish policy, consumer behaviour, and cultural nuance.
Our Approach
We blend strategic models from European, North American, and Asia-Pacific markets with the realities of Irish regulation, localised content, and cultural expectations.
Who We Serve
High-growth companies, public sector teams, non-profits, and established enterprises seeking clarity in their marketing operations.
Milestones
2017 – Foundations
Salsolyyar originated as a mentorship network aimed at supporting marketing managers in Dublin technology firms.
2019 – National Expansion
Introduced cohort-based courses and partnered with organisations in Cork, Limerick, and Galway.
2021 – Resource Platform Launch
Released the digital resource library, providing on-demand templates and toolkits to members across Ireland.
2023 – Global Collaboration
Formed alliances with international marketing institutes to integrate global best practices.
Leadership team
Our team brings decades of marketing, communications, and revenue experience to the classroom.
Maeve Kinsella
Founder & Chief Learning Officer
Maeve led global marketing programmes for technology companies before founding Salsolyyar to support Irish leaders.
Declan Murray
Director of Strategy
Declan specialises in aligning marketing and sales functions, with extensive experience in B2B services.
Sarah Quinn
Curriculum Lead
Sarah designs learning pathways, ensuring every course is grounded in practical application and measurable outcomes.