Marketing programmes engineered for Irish innovators
Salsolyyar courses combine strategy, execution, and measurement. Each module is facilitated by senior marketers who have navigated the Irish market and global expansion challenges.
SEO Mastery for Irish Organisations
A 10-week programme covering technical optimisation, content architecture, and performance analytics tailored to Irish search behaviour and regulatory requirements.
Programme highlights
- Technical health audits and structured data for Irish search engines
- Local SEO strategies for multi-location operations across Ireland
- Measurement frameworks integrating Search Console, Looker Studio, and CRM data
- Weekly lab sessions with expert-led critiques
Outcomes
Participants exit with a deployed SEO roadmap, stakeholder-ready reporting, and a governance checklist for continuous improvement.
Audit expertise
Diagnose technical, content, and authority barriers with industry-standard tools.
Implementation sprints
Apply optimisations weekly with guided feedback from mentors.
Performance storytelling
Report results clearly to leadership, aligning SEO wins with commercial outcomes.
Content Marketing Studio
A 12-week studio experience that empowers teams to design content ecosystems, manage editorial workflows, and orchestrate storytelling that resonates across Irish and international audiences.
What you will learn
- Editorial research using Irish market insights and persona mapping
- Channel-specific content planning (owned, earned, shared, paid)
- Creative production workflows and stakeholder management
- Measurement frameworks linking content to pipeline influence
Workshops & deliverables
- Editorial charter and governance handbook
- Content lifecycle automation blueprint
- Performance dashboard and storytelling guide
- Executive narrative presentation for Irish leadership teams
Digital Marketing & Sales Alignment
An 8-week accelerator focused on harmonising marketing and sales efforts, ensuring shared metrics, messaging cohesion, and a unified customer journey across Ireland.
Programme blueprint
| Module | Focus | Tools & Artefacts | Outcome |
|---|---|---|---|
| 1. Audience Intelligence | Lifecycle mapping & Irish buyer signals | Journey mapping toolkit | Unified view of priority segments |
| 2. Messaging Alignment | Value proposition refinement | Message matrix templates | Shared narratives across touchpoints |
| 3. Activation & Enablement | Campaign orchestration | Omnichannel playbooks | Coordinated launch plans |
| 4. Measurement & Handover | Revenue attribution | Performance dashboards | Joint pipeline reporting cadence |
Designed for marketing, sales, and revenue operations leads who require alignment across acquisition and retention engines.
Course schedule and delivery
Programmes blend live sessions, collaborative labs, and self-paced study. All times listed are Irish Standard Time.
| Course | Duration | Format | Next Cohort |
|---|---|---|---|
| SEO Mastery | 10 weeks | Live cohort + projects | January 15, 2025 |
| Content Marketing Studio | 12 weeks | Studio labs + sprints | February 12, 2025 |
| Digital Marketing & Sales Alignment | 8 weeks | Workshops + enablement | March 5, 2025 |
| Executive Marketing Leadership | 6 weeks | Masterclasses + advisory | April 9, 2025 |
Submit a course enquiry
Share your objectives and we will recommend the most relevant course mix for your organisation.